{"id":46,"date":"2012-04-24T16:01:10","date_gmt":"2012-04-24T16:01:10","guid":{"rendered":"http:\/\/www.strategic-adventures.com\/blog\/?p=46"},"modified":"2012-07-12T18:10:34","modified_gmt":"2012-07-12T18:10:34","slug":"zip-lining-in-south-park","status":"publish","type":"post","link":"http:\/\/www.strategic-adventures.com\/blog\/2012\/04\/24\/zip-lining-in-south-park\/","title":{"rendered":"Zip Lining in South Park"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-49\" title=\"trolley on cable\" src=\"http:\/\/www.strategic-adventures.com\/blog\/wp-content\/uploads\/2012\/04\/trolley-on-cable-222x300.jpg\" alt=\"\" width=\"222\" height=\"300\" srcset=\"http:\/\/www.strategic-adventures.com\/blog\/wp-content\/uploads\/2012\/04\/trolley-on-cable-222x300.jpg 222w, http:\/\/www.strategic-adventures.com\/blog\/wp-content\/uploads\/2012\/04\/trolley-on-cable.jpg 448w\" sizes=\"auto, (max-width: 222px) 100vw, 222px\" \/><\/p>\n<div>Zip Lines have officially hit pop culture. Last week, the latest episode of the cartoon South Park did a not so nice parody of the boys going on a zip tour. While they say that any publicity is good publicity, the episode actually pointed at some of the weaknesses in the average zip line experience.<\/div>\n<p>If you want to see the episode, you can find it online. I&#8217;m not going to provide a link due to the crude nature of the show, but if you really want to see it you can find it. Let&#8217;s just say that their experience is not what they expected it to be.<\/p>\n<p>While I was watching it, I was struck by how I have actually had many of the same experiences when I&#8217;ve gone on various zip tours. I&#8217;m not going to name names, but feel free to ask me if one of them was at your tour. Here are some of the take-aways:<\/p>\n<ul>\n<li>The anticipated experience &#8211; The experience you market must match the experience you deliver. If you don&#8217;t know, hire a secret shopper to evaluate it.<\/li>\n<li>Feigned enthusiasm &#8211; Clients can tell if you are being fake with your smile, your manners, and your enthusiasm. Be real.<\/li>\n<li>Branding Image consistency &#8211; Nothing screams adventure like an airport shuttle bus. (This is sarcasm, although Stephanie has quite a story about a recent Super Shuttle experience&#8230;)<\/li>\n<\/ul>\n<p>So, what can you do to improve the delivery of your services so that they are genuine, consistent, and enticing people to come back for more?<\/p>\n<p>Paul<br \/>\n<a rel=\"author\" href=\"https:\/\/plus.google.com\/102796815245453915136\">Paul on Google+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zip Lines have officially hit pop culture. Last week, the latest episode of the cartoon South Park did a not so nice parody of the boys going on a zip tour. While they say that any publicity is good publicity, the episode actually pointed at some of the weaknesses in the average zip line experience. <a href='http:\/\/www.strategic-adventures.com\/blog\/2012\/04\/24\/zip-lining-in-south-park\/' class='excerpt-more'>[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[15,16],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","hentry","category-marketing","category-zip-lines","category-15-id","category-16-id","post-seq-1","post-parity-odd","meta-position-corners","fix"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2odsO-K","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":3,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":106,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts\/46\/revisions\/106"}],"wp:attachment":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}