{"id":53,"date":"2012-05-01T18:18:34","date_gmt":"2012-05-01T18:18:34","guid":{"rendered":"http:\/\/www.strategic-adventures.com\/blog\/?p=53"},"modified":"2012-07-12T18:09:37","modified_gmt":"2012-07-12T18:09:37","slug":"marketing-isnt-a-gimmick","status":"publish","type":"post","link":"http:\/\/www.strategic-adventures.com\/blog\/2012\/05\/01\/marketing-isnt-a-gimmick\/","title":{"rendered":"Marketing isn&#8217;t a gimmick&#8230;"},"content":{"rendered":"<p>Marketing isn&#8217;t some trick or gimmick to coerce someone to buy what you are trying to sell. Marketing is the communication of your promise to deliver a remarkable experience or outcome to your clients. There is no magic trick to marketing, it is simply putting your promise in front of people who care, on a consistent basis. When you try to use a gimmick, you get in the way of the promise, and that keeps you from developing Ideal Client Relationships.<\/p>\n<p>&nbsp;<br \/>\nPaul<br \/>\n<a rel=\"author\" href=\"https:\/\/plus.google.com\/102796815245453915136\">Paul on Google+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing isn&#8217;t some trick or gimmick to coerce someone to buy what you are trying to sell. Marketing is the communication of your promise to deliver a remarkable experience or outcome to your clients. There is no magic trick to marketing, it is simply putting your promise in front of people who care, on a <a href='http:\/\/www.strategic-adventures.com\/blog\/2012\/05\/01\/marketing-isnt-a-gimmick\/' class='excerpt-more'>[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[15,14,13],"tags":[],"class_list":["post-53","post","type-post","status-publish","format-standard","hentry","category-marketing","category-outcomes","category-value","category-15-id","category-14-id","category-13-id","post-seq-1","post-parity-odd","meta-position-corners","fix"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2odsO-R","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":3,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":55,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts\/53\/revisions\/55"}],"wp:attachment":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}