{"id":71,"date":"2012-05-23T20:42:23","date_gmt":"2012-05-23T20:42:23","guid":{"rendered":"http:\/\/www.strategic-adventures.com\/blog\/?p=71"},"modified":"2016-09-21T18:36:31","modified_gmt":"2016-09-21T18:36:31","slug":"qualified-prospects","status":"publish","type":"post","link":"http:\/\/www.strategic-adventures.com\/blog\/2012\/05\/23\/qualified-prospects\/","title":{"rendered":"The 4 things that every business owner must know, part 2 of 4"},"content":{"rendered":"<p>The second thing that every business owner must know is that you must communicate with <strong>qualified prospects<\/strong>. Not all prospects are created equal, which means that not everyone with a pulse is a potential client. So who is a qualified prospect?<\/p>\n<p>There are three criteria for being considered a qualified prospect.<\/p>\n<p>1. The prospective client must <strong>have a need<\/strong> for the service or product that you are selling. Contrary to the teachings of many sales training programs, Eskimos really have very little need for ice&#8230;<\/p>\n<p>2. The prospective client must <strong>be aware<\/strong> of their need for your product or service. It is often your job to give them the opportunity to become aware of their need, using a little something we call marketing. If they are not aware of their need they will see no reason to contact you to take you up on your offer.<\/p>\n<p>3. The prospect must be <strong>able to pay<\/strong> for you to satisfy their need. This is often an overlooked component of what constitutes a qualified prospect. The true qualified prospect has the ability to make the financial decision required to purchase your solution.<\/p>\n<p>All of your marketing efforts should be going towards getting your message out in front of more and more qualified prospects.<\/p>\n<p>Who is a qualified prospect for you? What need are you trying to fill?<\/p>\n<p>&nbsp;<\/p>\n<p>Paul<br \/>\n<a href=\"https:\/\/plus.google.com\/102796815245453915136\" rel=\"author\">Paul on Google+<\/a><\/p>\n<p>http:\/\/www.strategic-adventures.com\/content\/business-plans<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second thing that every business owner must know is that you must communicate with qualified prospects. Not all prospects are created equal, which means that not everyone with a pulse is a potential client. So who is a qualified prospect? There are three criteria for being considered a qualified prospect. 1. The prospective client <a href='http:\/\/www.strategic-adventures.com\/blog\/2012\/05\/23\/qualified-prospects\/' class='excerpt-more'>[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[15,13],"tags":[31,19],"class_list":["post-71","post","type-post","status-publish","format-standard","hentry","category-marketing","category-value","tag-marketing","tag-qualified-prospects","category-15-id","category-13-id","post-seq-1","post-parity-odd","meta-position-corners","fix"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2odsO-19","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":4,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":168,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts\/71\/revisions\/168"}],"wp:attachment":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}