{"id":88,"date":"2012-06-27T21:33:07","date_gmt":"2012-06-27T21:33:07","guid":{"rendered":"http:\/\/www.strategic-adventures.com\/blog\/?p=88"},"modified":"2012-07-12T18:02:29","modified_gmt":"2012-07-12T18:02:29","slug":"adventure-business-questions","status":"publish","type":"post","link":"http:\/\/www.strategic-adventures.com\/blog\/2012\/06\/27\/adventure-business-questions\/","title":{"rendered":"Adventure Business Questions"},"content":{"rendered":"<p>Recently I guest wrote a newsletter article for the Training Wheels newsletter and offered to answer some business questions from their readers. The response was so good that I want to offer the same thing to our readers here. Here was the first question I received:<\/p>\n<blockquote>\n<div>Hi Paul,<\/div>\n<div>For the last 5 years we&#8217;ve being focusing a service and we&#8217;ve done pretty well, but I feel we might be missing something. What different strategies should we consider when selling a service versus selling a product?<\/div>\n<div>\u00a0-Graham<\/div>\n<\/blockquote>\n<div>Graham, that&#8217;s a great question!<\/div>\n<div>The first thing to know is that a service sale typically has a longer sales process than a product sale does, unless you are needing to have a plumber come and fix a leek or some other emergency service. It is important to be able to talk to the individual who is looking at your service. Most services aren&#8217;t purchased with the click of a mouse! Which means you have to have a way to get him to contact you, such as a website with copy written to get the prospective client interested enough to call or email you.<\/div>\n<div><\/div>\n<div>Often the biggest mistake that a service provider will make is not being descriptive enough about the service in their marketing material. If the phrase &#8220;custom designed&#8221; is on your webpage and you aren&#8217;t selling furniture, odds are that you aren&#8217;t selling much of your service either.<\/div>\n<div><\/div>\n<div>So now readers, what else do you see as the difference between products and services? Comment away!<\/div>\n<div><\/div>\n<div>Also if you have a business question for us, shoot me an email! paul@strategic-adventures.com<\/div>\n<div><\/div>\n<div>Paul<\/div>\n<div><\/div>\n<p><a rel=\"author\" href=\"https:\/\/plus.google.com\/102796815245453915136\">Paul on Google+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently I guest wrote a newsletter article for the Training Wheels newsletter and offered to answer some business questions from their readers. The response was so good that I want to offer the same thing to our readers here. Here was the first question I received: Hi Paul, For the last 5 years we&#8217;ve being <a href='http:\/\/www.strategic-adventures.com\/blog\/2012\/06\/27\/adventure-business-questions\/' class='excerpt-more'>[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[15,22],"tags":[],"class_list":["post-88","post","type-post","status-publish","format-standard","hentry","category-marketing","category-questions-2","category-15-id","category-22-id","post-seq-1","post-parity-odd","meta-position-corners","fix"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2odsO-1q","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":5,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":95,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/posts\/88\/revisions\/95"}],"wp:attachment":[{"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.strategic-adventures.com\/blog\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}